Mary
Founder
Our Story
It all started where so many ideas do...in a bar.
We were enjoying après-ski drinks with friends who worked with professional athletes at an outdoor apparel company. We started talking about how we identify as average athletes - still athletes, but ones who have to go to work on Monday and want to get down the ski mountain without a broken leg.
We suggested that the company sponsor “average athletes” - specifically us. :) That didn’t happen, but Average Athlete stuck. We created this brand because it makes us smile and because we believe that every individual has the potential to embrace their unique athletic journey.
Average Athlete makes athletics feel less intimidating — and a lot more human. From first-timers to lifelong grinders, Average Athlete exists to celebrate anyone willing to try, show up, and keep it moving alongside real life. We’re on a mission to be the most approachable and fun athletic brand — a vibe you want to be part of.
Be a Bulldog
Team Average Athlete is our unofficial "team" of people who resonate with the brand. It’s a vibe.
Average Athlete may not be able to sponsor athletes (yet!) but we still want to celebrate and put the spotlight on every athlete. Follow the @teamaverageathlete page on social media.
The IndyRunDown
A monthly roundup of all things running in and around the Indianapolis area.
See what’s happening our amazing community in the greater Indianapolis area. Runs, triathlons, speaking events, film premiers, apparel sales, expos and more.
Cody
Co-Founder
Our Mission
Average Athlete is on a mission to be the most approachable and fun athletic brand — a vibe you want to be part of.
Average Athlete makes athletics feel less intimidating — and a lot more human. From first-timers to lifelong grinders, Average Athlete exists to celebrate anyone willing to try, show up, and keep it moving alongside real life.