Our Story

It all started where so many ideas do...in a bar. We were enjoying après-ski drinks with friends who worked with professional athletes at an outdoor apparel company. We started talking about how we identify as average athletes - still athletes, but ones who have to go to work on Monday and want to get down the ski mountain without a broken leg.

We suggested that the company sponsor “average athletes” - specifically us. :) That didn’t happen, but Average Athlete stuck.

We created this brand because it makes us smile and because we believe that every individual has the potential to embrace their unique athletic journey. We want Average Athlete to make you smile, feel awesome, and connect you with some really cool people.

"Being an Average Athlete is a badge of honor, and I wear it like one."

— Bobby

Team Average Athlete is our unofficial "team" of people who resonate with the brand. Average Athlete may not be able to sponsor athletes (yet!) but we still want to celebrate every athlete. Follow the @teamaverageathlete page on social media to meet fellow athletes.

The Indy Run Down

Average Athlete is based in the great state of Indiana! See what’s happening our amazing community in the greater Indianapolis area. Runs, triathlons, speaking events, expos and more.

Our Mission

To inspire, empower and support everyday athletes —those who aren’t elite competitors but are passionate about fitness and sports—to enjoy their athletic journey.

We celebrate progress, encourage perseverance and promote a balanced approach to fitness, making it enjoyable and inclusive for all.